Whisked Away
In Williamsburg, the Whisk kitchenware shop is being driven out by a massive rent hike. They've only been around for a decade, but even these newer small businesses get the boot by the big hyper-gentrification machine. Free Williamsburg has the story. In the owner of Whisk's own words: " It is a story of greed, commercial banking and the distortion of 'fair' market rents. When we opened Whisk on November 26, 2008, our rent was $8,625/month; it ended at $18,452/month. The thing is, we could sustain that high rent. We are a great, busy store and online retailers have not cut into our sales enough to hurt us. But to renew our lease for just 5 years, our landlords asked for no less than $26,500/month, or a 44% increase. To accept that rent would mean increasing prices and depressing wages. And that’s not the contribution I want to make. So how did it come to be that it’s $26,500 or leave? I believe the story goes like this: Developers identify Williamsburg...