Chase Sign
Back when Union Square's Coffee Shop shuttered for Chase Bank , thanks to a massive rent hike, we heard that the bank might be keeping the antique neon sign and re-doing the letters so it spelled out CHASE instead of COFFEE SHOP. Last month, the antique sign was removed . We wondered if it would come back--refurbished or repurposed. It has not. Yesterday, New York filmmaker Amy Nicholson tweeted a photo of the replacement: Thankfully, it's not a Frankensteined mashup of COFFEE SHOP and CHASE. That would be unbearable. It's also not neon and it's not faux antique. It is instead a sanitized, zombified, half-hearted riff on the old Coffee Shop sign. It's vertical and two-sided, like the old sign, and the word JOE (the name of the coffee chain inside the bank) is at the bottom, enclosed in a rectangular ring of yellow lights, also (sort of) like the old sign. I'm sure the PR people at Chase will call this an "homage." They might even call ...