Cash Mob Success!

This weekend's cash mob at St. Mark's Bookshop was, in the words of co-owner Terry McCoy, "a big success."


photo: Shawn Chittle

He told me, "It's going to help us with the cash crunch we're in right now. The 'Jeremiah' gift certificates went right away. There was a line at the register extending all the way to the stairwell door, something that usually only happens on Christmas week. Saturday's total business was increased by more than 30% from what we've been doing lately, so that was very welcome...the neighborhood came through for us. We're all very grateful, not only to you for your efforts, but to all the people who came by and laid their money on the line for us."


photo: Shawn Chittle

And very big thanks from me to everyone who shared the announcement on Facebook, Twitter, and their sites; to all the journalists who covered the story; and to all of you who showed up at the store with open hearts, minds, and wallets to say "books and bookshops do matter" as you helped St. Mark's Bookshop prepare to move and stay in the East Village for a long time to come.

In a neighborhood filling up with iZombies, we need this bookstore more than ever.


photo: Shawn Chittle

Also, special thanks to Shawn Chittle for taking these shots of happy, book-buying mobbers. Recognize anyone?


photo: Shawn Chittle

What books did you take home on Saturday?


photo: Shawn Chittle

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