Fucking FroYo

Someone has started a Twitter feed and a Tumblr page called "Now It's a Fucking FroYo Place."

"Tracking New York's downfall," one froyo place at a time, the site puts together Google Streetview images of city locations before and after they were taken over by frozen yogurt shops.



"It was a photo shop," reads one entry, "and now it’s a fucking fro-yo place!" "It was a local bar," reads another, "and now it’s a fucking fro-yo place!" "It was a bodega...and now it’s a fucking fro-yo place!"

You get the gist. To quote from Manhattan, "It's pithy yet degenerate."

The lost places aren't all winners, but that's not the point. The point is that the streets of the city are being taken over by monoculture--chain stores, banks, condos--and the froyo place has come to exemplify a certain strain of this banality, one that is multiplying like a virus.

So here's to "Fucking FroYo," keep up the good work!


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