Newspapers - Tobacco

The Village has lost a great old sign.



For many years at 233 Bleecker, above one newsstand or another, there hung a vintage sign that read NEWSPAPERS - TOBACCO.

Today, with the space for rent, there's nothing but the ghost. The letters and Coca-Cola shields have been ripped down.



Here's how it looked until recently. And, before that, back in 2007.

I always liked seeing it as a I walked by, a piece of the past that had somehow, against all odds, persevered. It was a survivor. Maybe I identified with it. Seeing the sign, I would feel a sense of relief--I'm still here--thinking, "It's still there."

And now it isn't.



They call these signs privilege signs (thanks Tom). David Dunlap at the New York Times wrote about them--and their vanishing--last year:

"What is lost along with privilege signs is a sense of modesty and history. They speak of a time when store owners did not emphasize who they were as much as what they sold: fruits, vegetables, stationery, toys, candy and sandwiches. They are a visual link to the years of the Great Depression and World War II."

Several privilege signs appear in James and Karla Murray's Store Front: The Disappearing Face of New York. Most have already vanished.

As Karla told the Times: “The loss of these old signs and the stores signifies a loss in the neighborhood."

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