Pearl Paint Luxe
The trophy hunters have snared Pearl Paint and stuck its head on a pike.
Curbed reports:
"Pearl Paint, the beloved downtown art supply store, closed in 2014, but a piece of the shop still lives on—in the new, pricey rentals that have just hit the market in its former Canal Street headquarters. Listings for four apartments that sit atop the former art shop just appeared, with the cheapest going for $16,000/month, and the priciest—a top-floor penthouse—asking $18,000/month."
And: "Unsurprisingly, they’re using the store as a selling point: the brokerbabble touts the apartments as being part of 'the stunning residential conversion of the iconic art store,' and the neon 'Pearl Paint' sign that once hung on the flagship is now installed in the building’s lobby. (One could see this as either a nice piece of historic preservation, or an egregious way of capitalizing on the store’s historic cachet. We’ll let you make that call.)"
Curbed reports:
"Pearl Paint, the beloved downtown art supply store, closed in 2014, but a piece of the shop still lives on—in the new, pricey rentals that have just hit the market in its former Canal Street headquarters. Listings for four apartments that sit atop the former art shop just appeared, with the cheapest going for $16,000/month, and the priciest—a top-floor penthouse—asking $18,000/month."
And: "Unsurprisingly, they’re using the store as a selling point: the brokerbabble touts the apartments as being part of 'the stunning residential conversion of the iconic art store,' and the neon 'Pearl Paint' sign that once hung on the flagship is now installed in the building’s lobby. (One could see this as either a nice piece of historic preservation, or an egregious way of capitalizing on the store’s historic cachet. We’ll let you make that call.)"
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