New Ziegfeld

When the old (but not oldest) Ziegfeld theater closed in 2016 after 46 years in business, many New Yorkers grieved. We wondered what would happen to all its odd character when it became an upscale corporate event space.

Well, now we know. Recently, the new Ziegfeld Ballroom opened for events. Here's what it looks like:



"Drawing inspiration from the 1930’s luxury cruise liner the SS Normandie," reads the new company website, "the Ziegfeld Ballroom features a color scheme of silver and greys to reflect its art deco heritage."

Another inspiration appears to be the corporate hotel conference rooms of, well, Midtown.



Gone are the plush, blood-red walls of old, the sky-high ceiling, the antique sconces, and that circular banquette where one could rest beneath a sprawling chandelier while breathing in the aroma of fresh popcorn.

What became of the artifacts from the Ziegfeld Museum that once lined the stairways and halls? I heard that some are on display in the lounge of the New Amsterdam Theater, home of the “Ziegfeld Follies” from 1907 to 1927.

But what about the weird "STORY OF THIS WOOD" plaque screwed to the wall, informing moviegoers: "Carbon 14-isotope dating shows this wood has been buried in a peat bog near Cambridge, England, since 2120 B.C."

Who knows where it's buried now?


Before: via Cinema Treasures


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