Novelties
Earlier in August I reported that the defunct Gordon Novelty Shop had been unsheathed. For a brief, shining moment, we were able to enjoy that gorgeous facade once more . A commenter then tipped us to the fact that Gordon's demolition has begun--and a trip to the site confirmed that the death shroud has indeed been lowered. This area just north of Union Square was once filled with novelty shops. If you scroll through microfilm images of those streets at the Municipal Archives, in the grainy shots you will see the word NOVELTY everywhere, along with: Balloons, Bingo Games, Favors, Party Hats, Bridge Prizes, and Souvenirs. I imagine that walking through those streets, at mid-century, must have been like walking into the world behind the mesmerizing novelty ads in old comic books. Just looking at those pages could fire the imagination for untold hours. Like "Appetizing," which I wrote about here , the word "Novelty" (and its plural "Novelties") is a rare...